Our philosophy follows that of advertising professionals.

The primary purpose of your Website is to increase sales.

Our number one objective is to present your product or service in such a way that your visitor is motivated to contact you.

Our Web design philosophy is guided by principles of advertising, marketing, and copywriting that have been established by some of the best marketers in the advertising business.

Common mistakes Web designers make that detract from the advertising purpose.

  • Meaningless headlines that are not compelling, and do not lead the prospect into the copy.
  • Copy that is overly wordy, not compelling, and poorly written.
  • Copy that is too light, without enough contrast with the background color.
  • Sliding header or flashing graphics and other things that distract from the main purpose.
  • Important headlines placed on a header 'slider' which changes too quickly for them to be read.

The purpose of a Website is advertising!

Meaningless headlines do not advance the selling process.

Headlines are the most important part of any Web page. But to be effective, they must be meaningful and compelling. This is because headlines are what get the attention of the visitor. The purpose of a headline is to get the reader to read the first line of copy.

But,"Welcome to Your Site Name" isn't a compelling headline. It doesn't get attention, doesn't arouse curiosity, and does not create interest. It has zero advertising impact. Yet, many Web designers insert this for the main headline! It is trite, and it is ineffective. Worse, there is no redeeming subhead.

Some designers omit headlines altogether, plunging right into the copy. This is a big mistake. With nothing to draw the visitor into your copy, it may not ever be read, and your message is lost.

Copy that is not compelling does not sell.

Much of the copy found on Websites today is just fluff. This is because most designers are not copy writers. Their only goal is as 'SEO experts,' to stuff the copy with as many keywords as possible to achieve good search results. This not only results in poorly worded copy, but copy with no compelling selling message. The reader may recognize the fluff, and move on to your competitors site.

Also to be avoided are trite phrases like, "Please feel free to look around." Your Website is on the public Internet, and is freely available to all.

Another trend today is toward copy that is too small, and so pale that it is barely visible. Copy that cannot be seen, will not be read. If it isn't read, your message is lost. Copy exists to be read!

Flashing graphics, pop-ups, and moving things do not sell products.

Web designers have a tendency to want to show off their creativity rather than help you sell.

There is a notion that prevails among Web designers that the goal of a Website is to provide the site visitor with an "experience." This notion is especially found among those who may have been formally educated in IT technology, but have no knowledge of, nor exposure to advertising.

Consequently, we have hundreds of sites on the Web with flashy graphics, slide shows, pop-ups, and other bells, whistles, and 'thumb suckers' which do nothing to sell the product or service, but are a distraction, often annoying, and at worst, they may actually drive visitors away from your site. These things may be clever, but they do not compel a visitor to read your copy.

Important headlines are sometimes contained within a header slide show graphic, only to be whisked away and replaced by another before the first words could be read!

Our main service area is northeast OH, including Trumbull, Mahoning, Ashtabula and Geauga counties, and western PA, including Mercer and Lawrence county. However, if you are outside this area, we can serve you too, as it is usually not necessary to have personal consultations for Website creation, but everything can be handled by phone, Email, and US mail. This is our usual way of working.